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The Craft Ceiling's avatar

Dave, you’ve hit on the most expensive mistake teams make during a "loud" year: Mistaking a big problem for a single problem.

Existential dread is rarely about the scale of the work; it’s about the feeling of stagnation. When a goal is planet-sized, the "big picture" stops being a North Star and starts being a weight. Momentum is the only thing that lifts it. You have to have the courage to ignore the "insurmountable" for a moment and focus on the quick wins that get the wheels turning. Once a team feels they can actually move, the dread starts to dissipate—not because the problem got smaller, but because the team got faster.

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